Everyone knows the folk tale “The Emperor’s New Clothes”. I believe the marketing industry, like the emperor, is under-dressed, and it needs an epiphany to move forward.
Freelancers may be the most misunderstood concept in business today. The headlines surrounding the “Gig Economy” probably don’t help. Historically, outside of a select number of industries like journalism or photography, freelancers are considered by some to be part-timers looking for a side hustle or an aging professional looking to limit workweeks. If this is […]
I’ve never carried a sales quota, but I’ve sat in on enough sales meetings to know that many of them can be a waste of time.
Even the mention of creating a stronger thought leadership presence puts fear in the hearts and minds of many talented professionals.
For professionals who are part of a distributed workforce, there’s often a misconception that their job is just a “gig”.